The Goal Academy continues to set the standard for how grassroots football is coached, played and supported here in Malaysia.

The GA Philosophy of Football For Fun, Football For All is present throughout all of our coaching programmes and events and has helped us build a reputation as one of the most innovative and inclusive football academies in the country.

At GA, we have always prioritised 'individual development' over 'winning-at-all-costs' and recognised the power of football for positive change. These values, combined with our player-centred approach to coaching, ensure that everyone’s needs are met, regardless of age, ability or gender. 


  • to encourage development in all areas - technical, physical, psychological, social and academic

  • to inspire integration and inclusion, mutual respect and understanding of different cultures

  • to broaden our players’ knowledge and understanding of the game

  • to encourage skill development through fun yet challenging games and drills

  • to promote a healthy lifestyle through football

  • to ensure the welfare of our players at all times

  • to guide our players' learning and encourage them to take ownership for their progress

  • to nurture our players' love and enthusiasm for the game and promote a lasting involvement in football